First of all this is a store event not a regional. Many of large dealers like Bronze Lady have a store event every year. So this is nothing Unusual. What is different with the St Augustine store event from the other store events is that there is a Festival going on at the lighthouse with an attendance of over 7,000. This is a great marketing stagey that HL has been utilizing since 2002 except for one year and that was the year HL was sold.

Because of the atmosphere of the festival, Free Lighthouse tours, pony rides for the kids, free sodas and snacks, and more that is offered by St Augustine; this store event gets more attendance than most store events. Since there is more of a crowd the signing event is usually three hours instead of the two. When we are lucky the St Augustine Lighthouse Museum have in the past negotiated with HL something on Friday nights. This is not free and requires tickets that run around $20 a person.