My answers:
1. To the true lighthouse buff, the name wouldn't make a difference. But from a marketing point of view I think the name Harbour Lights would get off to a quicker start than Bill's Lights. In the end the quality wins out.
2.Please don't think less of me but I collect Beanie Babies too. We have a bunch of kids, I encourage them to collect, one thing lead to another...Oh!I feel so ashamed,but I would buy them, maybe two sets.
3.Depends on the quality. My oldest daughter collects Cherished Teddies and .. I better quit now or you guys will kick me off the forum, not let me buy a pin, and have Andrea take back my Big Bay.
See ya guys,
George