The first things that appear when you do a search are the paid ads. Depending on the keyword(s) that you are using, it will dictate how many ads appear at the top and bottom of each search result. These ads are based on what is called a "click rate", (or how much each advertiser is willing to pay each time someone clicks onto their ad), in which bids are placed by the advertiser and the one who bids the most is listed first, second most is listed next, etc. After those ads come the "organic" results, or unpaid lists. Again, depending on the keyword(s) that you type in, that will affect the search results. The big stores will come up first because they are the ones that get the most traffic, mainly because they are spending huge dollars in advertising and also on "experts" who spend all day following what is called algorithms, or the constantly changing methods of how search engines determine how they list websites in their organic results. Small "independent" websites are at a vast disadvantage on the organic lists as we are unable to spend the large sums needed to keep up to the ever changing factors of website development in order to keep up with the Amazons and Walmarts of the world.


Roland Babineau
The only true Harbour Lights dealer left in the world and the ONLY retailer in the world authorized to sell Harry Hine's lighthouse collectible line!
http://www.thecapecodstore.com/harbor_lights.html