If that's the case Loon, then every other company who makes lighthouse replicas has had bad marketing as well. Lefton went out of business. Scaasis has pretty much discontinued all of their larger sized lighthouses, completely did away with their large light-up "Nautical Lights of the Sea" line and scaled back their smaller size lighthouses, (similar to LLOM's), to about one-fourth of what they used to make. Tell me of one other company who is making new lighthouse collectibles. Zilch! Nada! Nyet! NONE! It's time to take off those rose colored glasses and enter the real world!