Greg
First of all I think right now is the worst time to sell.
With many on vacation or just spending the summer away from the computer and involved in summertime projects or activities. Second there are the final sales of the founder’s collection. This will also take away some potential buyers. The best time to sell would be to start in October and keep posting each month with your list until around March or April.

Your next issue is what to ask. Do research and follow ebay on the items you want to sell. Here is my general rule for selling. These are not giveaway prices but obtainable prices.

Unpopular L.E. lighthouse and GLOWs $15 to $25
Fancy and popular GLOWS $35
Common L.E. lighthouses $35
Double digits L.E. $45 to $55 (charge more for early models and recent ones)
Popular Lighthouses and Christmas pieces $40 to $49
Most society pieces 1996 to 2006 $15 to $25
Harbour Lights 2006 to 2010 $45 to retail.
Bailey Harbour $100 to $120
ELL$100
Southern Bells retail to $100
Limited LLOM I would not sell for less than $35 and try $50


If you want to sell these quicker just cut the price in half. Of course I am talking about MIB (Mint in Box) and I am talking about patently selling over a period of time to get your best price.