Returning back to the small event piece is a great idea.
This allows most people to afford to buy a light so they have a chance at the drawing.
I don’t know about everywhere else but at St Augustine we had to buy a Limited edition to be eligible for the gold store event drawing. I offered to buy the HL collectors guide for $40 for a chance, but I was told I could not get a ticket with that purchase. So I told them they just lost a sale. Did buy the St Aug Lens (It is awesome but smaller than expected) and the society piece for two chances.