So-o-o, you're an actor, too, Danny? Such dramatics! Yes, you are right. Education is important. If more dealers become enlightened about the historical significance of lighthouses and the fact that H.L.'s lights are architecturally correct reproductions, it will produce greater awareness, and, hopefully, heightened interest in moving the product. Visual displays help considerably. You should post pictures of the displays at your favorite dealer so we can see what you have done there.