Ed,
As the time for the event gets closer, I imagine John (or someone) will post a list of the dealers "feeding" into each regional. You will have to purchase HL or the event piece from them. Last year I believe you got one coupon for each HL you bought, the coupon allowing you to have one HL signed (didn't have to be the one you purchased). Of course, the CHOTM piece will be available at any Bill signing even. Rep events will have their own special version of Beckoning Beacons.

Welcome to the forums.

Dave