Posted By: Webmaster
Economics of the "Founders' Collection" - 05/21/09 04:44 PM
Let's discuss the economics of the Founders' Collection.
Cost to Bill and Nancy as items were being produced? Probably about 15% of the retail price. (Or you might price it at a loss of income of 50% of the retail price since they had 10-12 fewer pieces to sell.)
Cost to warehouse - over the years, if a price could be put on it, considerable. But they had to have warehouse space anyway, so what's a little more? As they discovered when they sold the company, Self-storage is an expensive proposition.
So they were packed in containers and shipped to to Lighthouse Marketing where they were unloaded and stored there (considerable cost for both the packing and move. Probably some cost to the Founders from LHM for 4 years of storage.)
After several attempts at distributing (selling) the pieces so that Bill, Don and Dealers could be involved (meaning each would receive something from the sale), they've come down to what should have been done from the start. Sending a price list and getting potential buyers to respond.
Collectors are happy to have a piece or two of Harbour Lights history, especially noted with an autographed certificate and story of the collection.
Some of the buyers found that the #1-#10 pieces weren't what they were expecting. (Early year pieces were made in Canada or Malaysia and not California or Canada; the early error pieces -- like Split Rock MI -- weren't error pieces, etc.)
But we got them at the original retail and that was good.
Or was it? In these tough economic times, it's hard for businesses that live on 'disposable income' to exist.
For each $50 spent on a "tag-sale," that's $50 that probably wasn't spent on a new Harbour Lights, designed and produced by the new owners of Harbour Lights and run through the authorized retail dealer network.
eBay (and eBay sellers) will suffer a bit. (Woo Hoo!)
The secondary market of independent sellers of retired pieces crashed about 9-10 years ago caused by and replaced by the flea-Bay Market!
With the Internet and eBay, anyone can be a seller; no middle-man/woman brokers were needed to locate the one missing-link to a complete collection anymore.
The Founders' Collection income didn't generate any jobs (here or in China.) It reduced the used warehouse space at Lighthouse Marketing -- but what does another 10% of space cost to maintain?
Don't get me wrong; I'm not critical of the Founders' Collection or its sale to collectors or the method of selling it off. I'm just analyzing the impact on the economy.
So if you bought one or more of the Founder's Collection in this last round, (or you didn't buy them now or before) please consider these questions:
1. If you bought this time, was this money 'pried' from your hands because you didn't want to miss out now -- and you wouldn't have spent the money on NEW Harbour Lights releases?
OR
2. Were the purchases from the Founders' Collection 'added on' to the new pieces you're buying as released by Lighthouse Marketing (either all of them or selectively.)
OR
3. Did you decide not to buy one of the latest introductions and buy from the Founders' Collection instead for now.
OR
4. Did you decide to 'pass' on the Founders' Collection for economic or space or burn-out reasons?
OR
(Tell us your own situation if it doesn't fit one of the above four.)
Cost to Bill and Nancy as items were being produced? Probably about 15% of the retail price. (Or you might price it at a loss of income of 50% of the retail price since they had 10-12 fewer pieces to sell.)
Cost to warehouse - over the years, if a price could be put on it, considerable. But they had to have warehouse space anyway, so what's a little more? As they discovered when they sold the company, Self-storage is an expensive proposition.
So they were packed in containers and shipped to to Lighthouse Marketing where they were unloaded and stored there (considerable cost for both the packing and move. Probably some cost to the Founders from LHM for 4 years of storage.)
After several attempts at distributing (selling) the pieces so that Bill, Don and Dealers could be involved (meaning each would receive something from the sale), they've come down to what should have been done from the start. Sending a price list and getting potential buyers to respond.
Collectors are happy to have a piece or two of Harbour Lights history, especially noted with an autographed certificate and story of the collection.
Some of the buyers found that the #1-#10 pieces weren't what they were expecting. (Early year pieces were made in Canada or Malaysia and not California or Canada; the early error pieces -- like Split Rock MI -- weren't error pieces, etc.)
But we got them at the original retail and that was good.
Or was it? In these tough economic times, it's hard for businesses that live on 'disposable income' to exist.
For each $50 spent on a "tag-sale," that's $50 that probably wasn't spent on a new Harbour Lights, designed and produced by the new owners of Harbour Lights and run through the authorized retail dealer network.
eBay (and eBay sellers) will suffer a bit. (Woo Hoo!)
The secondary market of independent sellers of retired pieces crashed about 9-10 years ago caused by and replaced by the flea-Bay Market!
With the Internet and eBay, anyone can be a seller; no middle-man/woman brokers were needed to locate the one missing-link to a complete collection anymore.
The Founders' Collection income didn't generate any jobs (here or in China.) It reduced the used warehouse space at Lighthouse Marketing -- but what does another 10% of space cost to maintain?
Don't get me wrong; I'm not critical of the Founders' Collection or its sale to collectors or the method of selling it off. I'm just analyzing the impact on the economy.
So if you bought one or more of the Founder's Collection in this last round, (or you didn't buy them now or before) please consider these questions:
1. If you bought this time, was this money 'pried' from your hands because you didn't want to miss out now -- and you wouldn't have spent the money on NEW Harbour Lights releases?
OR
2. Were the purchases from the Founders' Collection 'added on' to the new pieces you're buying as released by Lighthouse Marketing (either all of them or selectively.)
OR
3. Did you decide not to buy one of the latest introductions and buy from the Founders' Collection instead for now.
OR
4. Did you decide to 'pass' on the Founders' Collection for economic or space or burn-out reasons?
OR
(Tell us your own situation if it doesn't fit one of the above four.)