Harbour Lights gives the dealers a "suggested retail price". The Key West GLOW suggested retail price is in fact $65.
The dealer is at the southern most spot of the United States. I would think having merchandise shipped there costs extra. Naturally, the dealer must live in the area so it costs more for he or she to live there.
I believe HL encourages their dealers to not discount their product but I don't think they discourage them from charging a premium price if that's what the market will bear.
There are two kinds of money, regular money and vacation money. People are willing to pay more for something when they're on vacation than they would if there weren't on vacation. I guess that's what vacations are for!
Bob