You've got that right. Also, QVC sells at "special pricing" which is contrary to the direction Harbour Lights is going in. Sure would make us upset if QVC was able to sell at lower prices when dealers are not allowed to. You can't have it both ways.
I know that one of the things Tony talked about when HL dropped their reps earlier this year and started selling directly to the retailers was being able to free up some money so that more advertising could be done. I would venture a guess that by next year you may see a lot more HL exposure in places you may not have seen before. No concrete evidence here, just a hunch.